The AI foundation for consumer companies

One continuously learning model of the consumer market: understand consumers, build winning products and brands, forecast outcomes, move commercially.

In production with consumer companies across six sectors

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The technology

A lab building the consumer-market model.

One thing, built deep: the model of how consumer markets work.

Honey Foundation · Model stackL0 → L3
L0

Industry model

How categories, brands, and consumers behave, learned across markets.

L1

Market memory

A live, versioned record of your market, resolved to entities and remembered.

L2

Company context Ring-fenced

Your data and decisions, isolated per company. Never shared.

L3

Reasoning & forecasting agents

Agents that plan, simulate, forecast, and produce decision-ready outputs.

Continuous training loop: outputs and outcomes feed the model back
01

The model compounds. Your context stays yours.

02

Reasoning, not retrieval.

03

Forecasts you can interrogate.

04

Governed by design.

The ontology

It reasons in the language of consumer markets.

Eight core entities. Learned relations. That structure is why the model can reason.

Consumer-market ontology8 entities · learned relations
prefers buys enters shops at lives in adopts switches to competes with belongs to shapes BRAND PRODUCT CATEGORY RETAILER MARKET TREND COMPETITOR CONSUMER

A review, a price change, a shelf reset, a trend: each signal is resolved to these entities and their relations. That is what the model learns from, remembers, and reasons over.

From understanding consumers to building what wins.

Insights team discussing consumer research

Understand

What consumers say, what they do, and where the market is moving.

VoC synthesisSegmentationDemand pulse
Product development in progress

Build

Products, packaging, campaigns, and plans grounded in market intelligence.

ConceptsPackaging, claims & pricingCreative routes
Team reviewing forecasts and charts

Forecast

Demand, launch, pricing, and promotion outcomes before decisions lock.

Demand forecastsConcept screeningMix scenarios
Retail shelf in a supermarket aisle

Optimize

Pricing, trade spend, assortment, and media improved with evidence.

Trade ROIPrice-packAssortment

Specialized agents for the decisions that shape consumer businesses.

Not a generic AI layer. Specialized agents, one foundation.

Agent registrySelected agents

Voice-of-Consumer Synthesis

Reviews, social, and open-ends turned into a living consumer read.

Output · Insight brief + theme tracker

Primary Research & Survey

AI-moderated surveys designed, fielded, and read in market context.

Output · Study + decision readout

Synthetic Brand Health Pulse

Brand tracking simulated between waves, calibrated to real data.

Output · Brand pulse dashboard

New Product: Packaging, Claims & Pricing

Pack, claims, and launch price optimized together as one system.

Output · Choice simulator + launch recommendation

Creative Development

Campaign routes and executions grounded in brand voice and segments.

Output · Creative routes + test-ready variants

Concept Screening & Forecast

Concepts screened and forecast before budgets are committed.

Output · Forecast + go / no-go readout

Trade Promotion & ROI

Baseline, lift, halo, cannibalization, forward-buy, and net ROI, quantified.

Output · Promo calendar simulator + ROI dashboard

Marketing-Mix Modeling & Optimization

Sales attributed to levers, with a call on the next dollar.

Output · Spend optimization dashboard

Buyer & Category-Review Brief Generator

Retailer-specific briefs with assortment, gaps, and incrementality proof.

Output · Retailer deck + category review brief

Demand Forecasting

Demand across SKUs, channels, and scenarios, with early launch reads.

Output · Forecast + scenario planner
Foundation to execution

Built by Honey Labs. Put to work by Honey & Co.

Honey Labs builds the foundation. Honey & Co executes on it: innovation, marketing effectiveness, pricing, trade promotion, category, and retail.

Market signals
Consumer behavior Voice of Consumer AI-moderated surveys Synthetic consumer audiences Retail / POS Research Competitive signals Company knowledge
Honey Labs · AI Foundation

Honey AI Foundation

Market memory · Agents · Forecasts
Honey & Co · Execution
Trade Promotion OptimizationExecution-ready plan MMM & Campaign EffectivenessSpend reallocation Packaging, Claims & PricingLaunch configuration Category Review BriefsRetailer-ready deck Retailer Negotiation SupportSelling story Demand ForecastingScenario planner

Honey Labs builds the foundation. Honey & Co puts it to work.

For teams that want expert-led execution, not another project deck.

Built for enterprise trust.

Speed without compromising security, governance, or control.

SOC 2

Independently audited controls for security, availability, and confidentiality.

ISO 27001

Information security managed to the global standard, end to end.

ISO 42001

Certified AI management system governing how models are built and run.

SSO / SAML

Enterprise identity and access, integrated with your provider.

Audit logs

A complete, reviewable record of access and activity.

Data residency

Per-market residency options to meet regional requirements.

Your data never trains shared models.
Your knowledge and IP remain yours.

Build on the AI foundation for modern consumer companies.

From consumer understanding to winning products, brands, forecasts, and commercial moves.

Explore Honey & Co

Request early access

Tell us a little about your team and we'll set up a working session grounded in your market.